In October 2020 we were approached by the very affable Ben Rance, owner of Craftwork Master Thatchers, to take a look at the visibility of his Thatching website on Google, and to help with company listings on Google, Facebook and other platforms.
Ben actually had an attractive website already, built with WordPress (which we always recommend for small business websites) but the wording wasn’t written with Search Engine Optimisation in mind – all the usual “gotchas” including missing page titles and descriptions.
We re-wrote much of the content, added new pages targeting specific towns and areas, made sure it was easy for customers to get in touch and assisted with listings on Google Maps, Google Business, Apple Maps and some social media – a challenge as Ben lives on a house-boat and uses the registered company address in Folkestone as a business address.
Luckily, Ben also had a video which we could use on the homepage – made as a “thank you” from a grateful client. Videos on home pages are a wonderful way of creating easily-consumed and “sticky” content which lets Google measure how happy people are with your website by lowering the “bounce rate”.
Top Ten in Ten Days
We knew this would be a relatively straight forward job as thatching services are niche (unlike plumbers, for example) and we would see rapid results. What blew us away is Craftwork Master Thatchers jumped into Google in the top ten for multiple key terms almost immediately. To be honest, even we were surprised:
- Thatcher in Kent: position 10
- Roof Thatcher in Kent: position 4
- Thatcher in Canterbury: position 3
- Thatcher in Sevenoaks: position 2
- Master Thatcher East Kent: position 1
(Results on October 15th, 2020)
If you’re looking for a local thatching specialist with an excellent reputation, impressive experience and amazing quality of finish, we’d highly recommend Ben. You can visit his website here:
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