In 2010, when I first wrote about new Cookie Laws here, my opinion was (and still remains) that the cookie law Directive are “ambiguous in definition, ineffective against sites set on tracking visitors, harm usability in implementation and will put European websites at a distinct disadvantage,” to quote myself.
Three years on and the ICO (the government body behind the “Cookie Law”) have given in to the weight of public and professional opinion on the EU Cookie Directive and have softened their stance once again.
As with all legal matters, the complexities are still present, but the consensus interpretation is that “implied consent” is now a perfectly valid way of complying with the Directive.
What is Implied Consent?
Implied Consent is acknowledging that use of your website is seen as automatic acceptance of the cookies that your website creates.
What does this mean for me?
Yes, that’s exactly what it means. Whilst some huge websites never went that far (amazon.co.uk,ebay.co.uk), many major brands did. Expect to see the annoying boxes and bars dropping like flies in the next few weeks…